If language is not clear and simple, users may have difficulty understanding it. People who are unfamiliar with the Web site's specific area or who are unfamiliar with computers may have problems understanding 'jargon'. In addition, it can be especially difficult for people with reading disorders or cognitive disabilities to find the relevant information if the content is not clear, simple, concise and well structured.
[return to top]Using clear and concise language is not as simple as it may seem. Some basic rules are:
Web Aim has a detailed section on how to write clearly.
[return to top]User testing by people who are not experts in the area is the best method for ensuring the clearest language appropriate is used.
[return to top]Checkpoint 14.1 Use the clearest language appropriate for a site's content.
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